(L-R) GCash regional head for public sector
Rafael Tecson, VP and head of CRM and Data Solutions Oscar Pobre, cluster head for
public sector Cleo Celeste Santos, Caloocan City Government administrator
Aurora Ciego, treasurer Analiza Mediola, and legal officer Atty. Redemptor Peig
The
Caloocan City Government has once again partnered with the country's leading
finance super app, GCash, to improve the efficiency and security of the
disbursement of funds for its cashless financial assistance program which will
initially benefit the city’s 4,500 solo parents.
The project will utilize GCash's Funds
Disbursement Service and Verification API (Application Programming Interface),
which ensures accurate and instant transfers of financial aid directly to
recipients, minimizing risks of fraud, errors, and confusion. The API, which is
part of the "GCash for Business: Partner Solutions Suite," enables
real-time and secure verification of aid beneficiaries.
Caloocan City is the first local
government unit (LGU) in the Philippines to adopt this innovative solution,
setting a new standard for efficient and transparent governance. The
collaboration between the Caloocan City Government and GCash highlights the
transformative power of digital tools in streamlining government processes.
“This solution addresses a real challenge
LGUs face – the need for speed and efficiency. The Funds Disbursement Service
and Verification API will ensure safe and convenient transactions while making
public services more accessible and reliable. We are committed to collaborating
with partners like Caloocan City to promote financial inclusion and digital
transformation across the country," said GCash vice president and head for
public sector, Cleo Santos.
“Caloocan is one of the cities that has
prioritized maximizing the potential of new technology through cashless
transactions. These efforts significantly improved and sped up processes in our
offices and, more importantly, helped uplift the lives of our constituents. Our
efforts to digitize our beloved city will make transactions faster and more
secure so that Caloocan can be a competitive and thriving digital ecosystem,”
said Caloocan City mayor Along Malapitan.
Caloocan City is among the DigiCities
listed by GCash in 2024. The city's public market vendors and tricycle drivers
are also now adopting Paleng-QR Ph for cashless transactions; with their recent
passage of the PalengQR resolution, soon, more small and micro merchants and
services will be digital and cashless-ready.
"Here in Caloocan, we strive to
bring services closer to our people. We understand the challenges that our solo
parents face. With these services, we can do this more efficiently and this is
just our pilot. We hope to be able to use technology as we deliver more impact
programs to our constituents,” said Malapitan.
For more information, please visit www.gcash.com.
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