LIXIL toasts ASDA 2023 national winners

 

(L-R) American Standard brand leader Maria Cecilia Placia, LIXIL marketing leader Emily Rose Besavilla, ASDA 2023 Best in Aesthetics Janelle Erica Gan, third place Margaret Therese Hagad, first place Aevan Georgeline De Jesus, second place Apryl Precious Gem Estavillo, Best in Water Technology Caire Endaya, LIXIL country general manager Hermie Limbo, and ASDA point person Mikhail Serafica.

The five national awardees of the American Standard Design Awards (ASDA) 2023 recently paid a visit to the LIXIL head office at the SM Aura Office Tower in Taguig for an intimate awarding ceremony which was then followed by a small celebratory lunch to commemorate their win.

Themed ‘A Home to Love, A Space for Everyone,’ the ASDA competition, organized by American Standard, part of LIXIL, aimed to reflect the relevance of multi-generational living with a design approach that balances hygiene, ergonomic, safety and convenience for user of different age groups – from children to parents and grandparents.

Aevan Georgeline De Jesus, a fifth year Interior Design student from the De La Salle – College of St. Benilde took home the National Award – the top award – for her project entitled “The Grid: Close Family Ties, an Ode to the Warmth of Home,” which shows a floor plan that separates every area in the bathroom, so that users get to perform their tasks without having to wait for the others to finish.

As the national level winner, De Jesus qualified for the Asia-Pacific (APAC) round where her design was judged by a regional panel of judges, among them LWT APAC leader Satoshi Konagai, LIXIL Global Design Asia leader Antoinne Besseyre Des Horts, and LWT APAC leader, Category Management Jihae Kim.

Meanwhile, coming in second place (national) was fifth year Architecture student Apryl Precious Gem Estavillo for her project “BeYou.nd”, and fifth year Interior Design student Margaret Therese Hagad who finished third place (national) for her entry “Weathering Walls.” 

Also recognized during the intimate awarding ceremony were participants that were given special awards, including Caire Endaya, fourth year Architecture student who was awarded Best in Water Technology, and Janelle Erica Gan, fifth year Architecture student whose project was named Best in Aesthetics. 

Celebrating with the winners were LIXIL executives led by country general manager Hermie Limbo, marketing leader Emily Rose Besavilla, ASDA point person Mikhail Serafica, and American Standard brand leader Maria Cecilia Placia.

The annual competition was open to Year 2 and above tertiary design school students from ten countries across the Asia-Pacific including Australia, Cambodia, India, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. 

For more information about the design competition and a way to be part of an impactful movement that can make a difference to consumers’ lives, please visit the ASDA website at (https://americanstandard-apac.com/asda).

 

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ABOUT AMERICAN STANDARD
As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its customers by constantly delivering style, quality, and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies to create inviting bathroom spaces offering ultimate hygiene, comfort, and convenience.

ABOUT LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high-quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry-leading brands, including INAX, GROHE, American Standard, and TOSTEM. With approximately 70,000 colleagues operating in more than 150 countries, we are proud to make products that touch the lives of more than a billion people every day.