Over
the past year, more Filipinos are turning to pets as their trusted
quarantine companions. However, a survey by Kantar shows that 93% and
50% of cat and dog owners, respectively, do not get their pets checked
regularly. The survey also highlights that most owners only bring their
pets to the veterinarian for vaccinations and medical procedures,
reflecting how wellness checkups are not common in the Philippines.
With
this, Royal Canin introduced the BMPV campaign to encourage both new
and old pet owners to bring their pets to the vet as early and as
regularly as they can, and understand the importance of pet preventive
healthcare and medicalization. The campaign also underlines the role
that veterinarians play in Filipinos' pets' lives, as it provides a
platform for pet owners to connect with their trusted vet partners and
clinics, ultimately building a more connected and engaged pet community
in the Philippines.
This year, Royal Canin leverages its mobile platform, the Royal Canin Club app, to strengthen its 2019 Bring My Dog to the Vet (BMDV)
campaign and relate to more pet owners nationwide. To claim the free
checkup, pet owners just need to claim the free consultation voucher
under the mobile application’s rewards, find the nearest clinic in the
store locator by selecting the Vet feature, and reach out to the clinics
directly to book their appointments for consultation. On the day of
their appointment, pet owners need to present their generated checkup QR
code on their Royal Canin Club app to avail of the free consultation.
Afterward, users are encouraged to complete their post-checkup survey
for more amazing perks and rewards in the application.
Royal Canin’s BMPV campaign
seeks to redefine its previous campaign, which gave away 3,000 free
consultations for Filipino pet owners through the company’s website.
Now made available on the Royal Canin Club app, it becomes a culmination
of two purposeful pet preventive healthcare campaigns. It hopes to
further educate pet owners about the signals to watch out from their
pets to guide them and encourage them to work closely with their vets in
achieving optimum health for their beloved furry friends.
“We,
at Royal Canin, recognize the value of preventive pet healthcare and
the important role that our veterinary partners and clinics play in
one’s pet’s life. Through our new Bring My Pet to the Vet campaign, we
hope to instill this mindset and become a platform for pet owners to
build a stronger bond with their veterinarians as we work together to
safeguard the health of their pets even during such unprecedented time,” says Adriann Eusebio, Royal Canin Philippines’ Country Director. “We
want to highlight how important it is for pet owners to have access to
credible and reliable pet information, as we continue to improve our
services with our loyal customers and partners giving us actionable
insights about pet healthcare along the way.”
As
the vet checkups require physical visits, Royal Canin ensures everyone
that their partner veterinarians and pet shops follow the strict safety
protocols of the government when taking in patients and customers. The
company works closely with vet clinics to ensure that all pet owners
secure appointments first before their visit to avoid overcrowding in
their establishments.
“We
understand the safety concerns of our partners and customers about
going out to visit their vets amid the pandemic. With the lockdowns
still in place, our BMPV campaign also ensures to encourage pet owners
to become responsible citizens, as much as they are as pet parents, and
abide by proper COVID-19 protocols of their vet partners and clinics to
avoid the spread of the virus, “ adds Eusebio. “At Royal Canin,
we aim to enforce extra precautions to address our customers’ concerns
and are committed to improving our services by opening our lines of
communication for improvement.”
________________
About Royal Canin
Royal
Canin is a top provider of a complete line of premium Health Nutrition
products specifically formulated for cats and dogs based on size, age,
lifestyle, breed, as well as jaw length, dental health, ingestion speed,
and stool quality to address specific needs. Its standards remain on
the cutting-edge of pet nutrition, partnering with pet experts such as
vets, breeders, and others professionals to tailor precise nutritional
formulations. Royal Canin products are available in almost 1000
specialized stores, pet shops, and veterinary clinics nationwide.
 campaign: Royal Canin connects pet owners to trusted veterinary professionals, champions improved healthcare of pets in the Philippines ){kind=link}
0 Comments