World-First as Citi and Spotify partner on Pay with Points

Citi and Spotify, the world’s most popular music streaming subscription service, have partnered to introduce Citi’s Pay with Points capabilities, a hassle-free payment option for Citi customers to sign up for Spotify Premium. It is the first time globally that a bank has partnered with Spotify to offer the ability to pay for music subscription with credit card points and miles.

Citi credit card users in Malaysia, Singapore, Philippines, Hong Kong and Taiwan can use their credit card points or miles for instant redemptions on their Spotify Premium subscriptions.

The regional-led partnership provides Citi customers with immediate visibility and better usage of their points and miles on Spotify.

“We are excited to partner with Citi to provide fans with a seamless way to experience Spotify Premium. Now, fans get to enjoy ad-free music anywhere, anytime. Through this partnership we hope to elevate the music streaming experience with instant access to unlimited music, personalized recommendation features and the best playlists curated by music experts and fans,” said Spotify Southeast Asia managing director Gautam Talwar.

“Citi’s partnership with Spotify is great news for customers in the Philippines. As we continue to increase the value of our credit card rewards, our customers gain more benefit on their spend and flexibility in the way they choose to use their credit card points and miles,” said Citi Philippines consumer banking head Manoj Varma. “With customers’ evolving digital lifestyles, Citi is bringing more innovations such as ‘Pay with Points’ capabilities and personalized experiences using the recently launched Citi Mobile app to easily keep track of card benefits.”

Launched in March 2017, Citi’s Pay with Points program is live in nine markets across Asia Pacific. Since its launch, the program continues to see an increase in take up with increased response rates of up to 10 times over traditional marketing campaigns.

Citi Pay with Points has also announced partnerships with Grab, Lazada, Expedia, Shell, Jetstar, Thai Airways and Starbucks in respective markets in Asia Pacific.